P&H Family: our values, our goals, our vision

What makes us so special

Our actions count, not our words. Because we are who we are because of them. Real, authentic, unique. Being a member of the P&H Family means being part of an innovative, successful company. In which we remain true to ourselves and our values, regardless of changes and new developments.


What we believe in


Our motto

At the reception of the City Hotel Merano you can read: “Do what you love – love what you do“. Our guiding principle and motivation we follow every day again.

With this motivation we face our employees, our guests and our business partners. That shapes our corporate culture. And that is how we run our three city hotels. The Hotel Villa Laurus in the residential area of Merano. The Flora Hotel & Suites directly on Merano’s promenade. And the centrally located, brand new City Hotel Merano.

We inspire our guests every day, create space for innovation and creative solutions and thereby motivate our team.

Our values

Leadership? We are young, dynamic, personal, open and generous. Our open-mindedness for new ideas, changes and developments is already legendary among our employees. Therein we see our future. Because standing still is not made for us.

We rely on communication at eye level. And we allow our employees a lot of scope to contribute their own ideas to their work. In return, we demand loyalty and professionalism. Hierarchical structures we only use when it is necessary and constructive. A give and take. That’s how it should be.

Occupational safety and human rights: Safety, health and well-being of our employees and our guests are fundamental concerns to us. In the P&H Family we offer our employees, whenever possible, individual solutions that comply with their respective personal situation. And of course the P&H Family adheres to all legal regulations on occupational safety, health protection and safety. To do this, we draw on the know-how of our external safety advisor G&M Safety. This company regularly checks compliance with all safety guidelines in our operations, trains us and our employees in safety issues and always keeps us up to date on the latest developments and innovations.

At the same time, the implementation of values ​​such as fairness, transparency and equality is very important to us. And is an integral part of our corporate ethics. Issues such as bullying, sexual harassment, child abuse or discrimination have no basis in our companies. Because we believe that the personal dignity, personal rights and privacy of every person are respected and promoted. The human rights violations are not only incompatible with the applicable Italian laws, they also contradict the fundamental values ​​of the P&H Family.

Family and career: The everlasting disunion. The eternal challenge. Since we employ many young parents and are parents ourselves, we help to find the “right” childcare. In this way “our” children are well looked after while mom or dad are busy. Our part-time models – if somehow possible – responds flexibly to the individual needs of our employees. For example, with fathers who prefer to work in the evening to be with the children during the day, or with mothers who can only work in the mornings, when the children are at school.

Supporting projects: “The young should go their own way, but a few guideposts won’t do any harm” once said the writer Pearl S. Buck. And we are convinced of that too. Precisely for that reason, it was and still is important for us to support projects in athletic development or projects that support young people in finding one’s own basic perspective on life. Whether that happens – here with us in South Tyrol or all around the world with selected projects and partners – does not matter. In the first place it is important to get a life perspective.

Sustainability and environmental protection: We work with and for people every day. And feel the responsibility towards our families, employees, guests, fellow citizens and our society as a whole. That is why sustainability is a matter close to our hearts. It is our aim that our businesses remains healthy, environmentally aware and and respectfully rooted in the reality of Merano. We work every day to make our operations, our products and all of our actions more sustainable. That is why we value regionalism by choosing our suppliers in the surroundings of Merano and we attach great importance to regional products and to products with Ecolabel, Fairtrade and organic certification. For our guests we offer also vegan and vegetarian dishes for our breakfast and – whenever possible – we avoid plastic packaging. In the Hotel Villa Laurus our guests can borrow bicycles free of charge. The City Hotel Merano offers its guests a free e-charging station. And in 2019 we switched all of our buildings to LED lighting. These are just a few examples of what we mean by sustainability. That’s why we live up to what’s important to us. And we exemplify it every day. To make sure that our values ​​are understood, accepted, respected and lived on by our employees and our surroundings.

Biodiversity: Our planet is unique and beautiful. Especially here in Merano. The mild climate and lots of green have shaped our garden city for centuries. And thus also offers a habitat for a diverse fauna. Last but not least, tourism has contributed to promoting and financing biodiversity in Merano. When Merans famous promenade, the Tappeiner path with its species-rich planting, was laid out in the 19th century, a development began that continues to this day: the development towards a green city. It was not for nothing that Merano won the Gold Award of the Entente Florale in 2015, which aims to make cities throughout Europe greener and more livable. We actively support this development through our work in various committees, for example as a member of the administrative board of the Merano tourist office. Because we are convinced: Our earth deserves that our children can still experience it in all its glory. That’s why sustainability is so important to us.

Continuous further development: For all these reasons, we decided to get certification by TourCert. Not to get a diploma, but to initiate a process for continuous development and continuous improvement of our structures. This is how we work together for responsible, sustainable tourism. This is our way to a better tomorrow.


Our goals

Even more than in the past, we use the synergies between our companies and the synergies with the destination. And constantly pursue their dynamic and sustainable business development. To do so, we constantly question ourselves and our way of working in order to continuously improve ourselves, our actions and our operational processes. We analyze the market and the trends of the future and always concentrate on our strengths. We don’t stand still, we go boldly, think sustainably and dare to change individual product offers or, if it makes sense, to delete them. We also get involved in destination development and try to make sustainable decisions in cooperation with our partners.

The goal: With a constant, sustainable development of our core products and continuously optimized service quality, the satisfaction of our guests increases. And thus customer loyalty. This will make our businesses even more stable and make our investments and jobs for our employees all the more secure.


Our vision

Authenticity and slowing down, genuine experiences and sustainable consumption – Merano and our company offer this true luxury: Have time for ourselfs, relax, unwind, discover beautiful things and enjoy them consciously. Well-being affects people in their entirety, body, soul, spirit and emotions. Merano and the P&H Family create the frame for this new sense of luxury.